Modernizing a Gourmet Brand

Gravelbourg Gourmet Mustard

The branding, packaging, and website were outdated, and needed to be modernized while still looking like a gourmet specialty product. We kept their original label color scheme and based the new logo loosely around the old one as well.

A New Look

The new logo and packaging makes Gravelbourg Mustard stand out compared to other products while enhancing the prestige associated with the brand. The colour differentiation for the flavours is more natural while maintaining their unique personalities.

We refreshed the look of their site, by fitting to the new modern theme of the gourmet product. We came up with the tagline, “Authentically Saskatchewan”.

Social Media Strategy

Strengthened their online presence through strategic social media strategies.