Developing a Brand as a Backbone for Digital Strategy

Favel Transportation

Favel came to us looking for a solid identity in order to attract owner/operator drivers as well as establish a brand that could be used across all areas of their business.


Online Marketing Strategy

In addition to being search engine optimized and mobile friendly, was designed to prioritize a seamless and easy customer experience for fast conversions in the form of owner/operator online applications. Through online strategy alone, Favel Transportation achieved the lowest owner/operator deficit in their history within a month of launching the campaign.

Favel diagonal

Social Media Strategy

The campaign was pushed online through social media, the splash page and the Google Ad network.