The Challenge
WOW Factor Media set out to refresh the brand and create an appealing online presence for a company whose existing identity had been recognized by the community for over 50 years. We created a modern and appealing brand, website and social media presence that focused on audience engagement while still capturing the brand’s established reputation for being experienced and trustworthy.
Logo & Tagline Development
The logo was developed to exhibit the wide variety of species the Moose Jaw Animal Clinic will serve. The font was chosen mainly because of its simplistic yet modern characters. The tagline was created as a team effort with us and the clinic. They wanted people to know they are a friendly and compassionate practice.
A Cool Palette
We used blues and teals in the color scheme because they represent calmness and safety, which is important when looking for someone to take care of your animal’s health needs.
Digital Strategy
WOW Factor Media’s digital marketing team began by building a foundation for their online marketing strategies with an entire rebrand. Once our foundation was built, we left no digital marketing tool unchecked with the creation of a Search Engine Optimized & responsive website, social media platforms, Google Analytics and an online marketing campaign that amplified the organization’s values of commitment, compassion and community.
A New Site
Their website was in dire need of an update, so we modernized their entire look while keeping things clean and easy to follow. The site was jam packed with information, so we created an organized system to make the user experience simple and efficient.
Brand Consistency Movement
We created a user-friendly brand guideline manual that serves as a branding roadmap for the entire company. MJAC’s brand is now seamless, recognizable and flows across all marketing materials.
Strategic Online Marketing
We combined our state of the art website with professional Facebook & Twitter management to create authentic, engaging messages and advertisements tailored to individuals within our ultra precise target audiences.