Since the pandemic and into 2021, social media use has increased across the board in Saskatchewan and all over the world. People spend over 2 hours and 20 minutes on social media per day (equals more than an entire month of constant social use over and entire year!)
The pandemic led to brands scrambling to get in front of their customers in new ways, and caused customers to crave and seek out new ways to connect with brands online.
It’s a marketers dream, potential customers are now actively searching for, seeking out, following and buying from brands they have discovered and stand behind on social media vs. before when brands had to go after the customers themselves. All in all, there has never been a better time to take advantage of the exponential, connection reach and engagement opportunities social media presents.
Social media marketing has become an integral part of a thriving businesses DNA and has shifted from a “want to have” to a “must have” asset as part of a businesses overall growth strategy, culture and business model.
Here are three of the top opportunities we have helped our customers capture in 2021:
1. It’s time to pay attention to older audiences: Previous trends of chasing the new and young have left marketers underestimating a lucrative demographic: baby boomers – an increasingly captive audience online with spending power. Brands who focus on the wants and needs of this digitally savvy and growing audience will win in 2021.
2. Make your customers proud to be a supporter and follower of your business online: Great brands make people feel like they are a part of the team, they make them feel proud to follow them on social media, and make them feel proud to share their content and recommend them to their friends and family as part of their own online identity.
3. Bridge the gap of human connectivity. The pandemic has not only cause loneliness and relationship disconnect it has caused a gap between brands and customer interactions. Strategic and purposeful social media marketing bridges that gap and gives people a new and enjoyable customer experience and way to connect with your business.
Key takeaways:
In 2021, people are looking for what you have to offer and are using social media to facilitate their search.
Social media marketing increases your image and brand strength and allows you to put your best foot forward when customers find you! Brands who establish polished and entertaining platforms will be ready for when their customers find them and are ready to buy. Furthermore, people are increasingly associating brand loyalty (whos they support, engage with and follow online) with their own online identity and have no problem supporting your business and giving word of mouth recommendations if they love your brand and what your all about!
If you have any questions about your industry, your business or how social media marketing can boost your business, contact me any time.
Ashley Drummond
CEO Wow Factor Media
ashley.drummond@wowfactormedia.ca